Product photography is essential when promoting a range of goods online. 360 spin images of a product have been proven to increase online shopping and web conversion rates dramatically. In Q4 of 2018 Amazon have started to allow 360 images to be used.
A number of Chameleon’s clients have requested high-end photography options that they can trust to perform well within reasonable price brackets. Often product photography costs are relatively high due to the need to hire a photographer to manually take the shots.
Chameleon Web Services have carried out in-depth research and have invested in a 360 Spin Automated Product Photography Studio at our Head Office in Birmingham.
A 360 product spin camera captures a product from all angles with the number of photographs captured being dependant on the smoothness of the spin.
Below is an example of an Adidas F10 trainer captured using a 360 position shot. 36 photographs were taken to show one 360 image.
To create a 360 spin image of a product you would normally require a decent camera, tripod, controlled background, controlled lighting and a 360 turntable.
You can then spin the product and take photographs at specific points during the spin and then remove the background of each image and create a full 360 spin using software or you could create a video of the product spinning. The internet has a number of websites that show you ‘D.I.Y 360 product photography’. Some infer that the process is simple but this is not a quick process and takes a lot of time to perfect.
If you are then required to repeat the photography from the same angles at a later date it is near impossible as relies on the human eye and potential human error. Products end up looking slightly different and the time and resource to complete a large number of them will be very time consuming.
As the 360 spin images are captured in our automated photography machine, it is capturing the product from all angels and results in more than a 360 spin image for client to utilise. The product images are available with no background and every possible angle imaginable.
The end result is a controlled 360 spin of an object or product that allows the user to view and interact with the item, a proven format to increase conversion rates.
Lighting is computer controlled to ensure we get the desired lighting levels that the camera needs to achieve the best photographs. Lighting is vital for perfect images.
We use high-end Canon camera equipment with L lenses which are from the professional range. The camera is completely controlled by the software to ensure we achieve perfect photographs.
The turntable is computer controlled and spins to the desired positions automatically completely controlled by the software.
The camera angles are fully adjustable and logged with each shoot to ensure we can achieve the same photographs next time.
