Coloured visuals are proven to increase people’s willingness to read a piece of content by 80%. (Source)
60% of consumers are more likely to consider a business whose images appear in local search results. (Source)
90% of the information sent to the brain is visual. (Source)
63% of consumers said good images are more important than product descriptions. (Source)
65% of people are visual learners. (Source)
The average person reads only 20% of a web page but will view every image. (Source)
43% of consumers are influenced to purchase by photos they see on Instagram. (Source)
64% of women say images influence their purchasing decisions when shopping for apparel on mobile. (Source)
53% of consumers found images more important than ratings or reviews. (Source)
Including a photo next to an item on a restaurant menu increases its orders by 30%. (Source)
67% of product users say images are very important when making a purchasing decision. (Source)