Bluetooth LE Beacon Marketing Data

Chameleons vast knowledge of business and technology spans over 15 years and includes many blue chip brands. Making us the number one choice in the UK for Bluetooth LE Marketing services.

Until recently the only available way to locate consumers with the intention of pushing retail notifications has been via GPS technology, cellular or Wi-Fi connections.

GPS is problematic because consumers usually deactivate their phones GPS receiver to conserve battery life. Another negative is that GPS relies on being outside to be reliable.

Using Wi-Fi requires consumers to logon to the Wi-Fi network in order to gain location access.

The obstacles presented by Wi-Fi and GPS are now overcome with the use of low energy Bluetooth devices. Chameleon has been developing this innovation for a number of years and recently evaluated a full range of beacons from all manufactures. After testing, we were unimpressed with the reliability and accuracy of the units in question.

We began creating a new beacon using the best technology available to meet our own demanding specifications. Chameleons latest units are the fastest most responsive beacons available on the market. They provide excellent range location and feature a responsive trigger facility. Security is of course built in and the units have a superb battery life.

Our Beacons are powered by a pair of AA batteries giving an operational life of 2 years. Our recent partnership with a leading UK Air-conditioning supplier provides our Beacon customers with an unrivalled installation and maintenance service. Chameleon has all bases covered whether it is installation, operation or maintenance.

Using Bluetooth Low Energy (BLE) for marketing purposes requires a few simple steps. The consumer needs to install a mobile APP to allow the transmitted Bluetooth signals to reach their device. The business of course must install the Bluetooth beacons in suitable areas. The BLE beacons and linked mobile devices can now transmit signals to each other. This type of operation requires minimal battery usage which won’t negatively affect the consumer.

The usage of multiple beacons throughout a store provides the possibility to map routes taken and time spent looking at specific locations. This useful information can identify inefficient areas and help stores plan for future improvements.

BLE beacons provide marketers with both B2B and B2C information creating new marketing channels to target consumers with offers and information via notifications on their smartphone screens.

This type of technology very nearly existed with the use of NFC (Near Field Communication) but beacons have greatly improved the process allowing brands to connect with their customers instantly.

With NFC the consumer has to actually touch their device onto an NFC chip in order to receive the push notification making this an uncontrolled process and completely reliant on consumer participation.

The Birmingham Ice Skating Rink and Big Wheel attraction is part of the Birmingham Frankfurt Market which receives 5 million visitors; over 1 million choose to enjoy the Ice Rink. This leisure facility uses a paperless ticket system. Customers can download a purpose built ticket APP and use their smart phone screens as e-tickets.

The mobile APP system reduces queues which is a positive but from a marketers perspective we can use our beacons to locate customers within the event complex. We have the ability to send push notification to the customers with offers such as “30% OFF Birmingham Sea Life Centre Entry” which is conveniently located very nearby.

We will also understand more about visitor ages, gender, demographics and more. This data ability is valuable for market research and will have opened a new channel of communication with the use of BLE Beacons.

We also work with Aston Villa, Birmingham City, West Bromwich Albion and Wolverhampton Wonders Football Clubs who understand the importance of data capture and promotions. Our Beacons create micro-locations inside and outside a football stadium. This allows fans to receive data about the game and relevant information after they have installed their Football Clubs APP on their smartphone. This gives Football Clubs direct communication with fans and does not need a mobile phone signal.