Nescafe TVC (Director’s Cut)

/in , /by

Nescafe TVC (Director’s Cut)

Directed by Menzkie
Director of Photography: Tamas Dobos
Director of Photography: Ivan Vermes (Slow Motion Footages)
Editor: Peter Tiba @ AG
Colorist: Adam Halasz @ 4Cut
Production Managers: Andrea Benyei & Katalin Csenyi
1st Assistant Director: Sebastien Praznoczy
Location Manager: Attila Nikleczy
Actors: Katalin Kovacs & Robin Kecskes
Casting by Playground Casting
Gaffer: Laszlo Toth
Focus Puller: Gabor Kasza
Styling: Madar Annamari & Haberland-Isai Anita @ StyleLab
Makeup: Fibi Veger
Hair: Kaszon Hortobagyi @ Close
Props: Tamas Pataki & Szabolcs Alb @ Prop Club
Food Stylist: Ferenc Urbanyi
Music by Paul Mottram
Sound Post Production at Focus Fox Studio
Werk: Bence Darvas
Storyboard Artist: Daniel Csordas

Creative Agency: Artificial Group x Publicis
Head of Design: Istvan Aved
Creative Director: Vilmos Farkas
Copywriter: Antal Horvath
Head of TV: Ilona Baroti
Client Service and Production Director: Timi Kovacs @ AG
Senior Production Manager: Kitti Maretics @ AG
Account Director: Orsolya Sallai @ Publicis

How MATCHESFASHION.COM Expanded Online into 190 International Markets

/in , , , , /by

One of the latest Think With Google success stories is “How MATCHESFASHION.COM Expanded Online into 190 International Markets”.

This is a great article explaining the goals, approach and the results that were used to generate this success.

MATCHESFASHION.COM International Success Online | Google Case Study

The Goals

  • Expand into international markets
  • Communicate a luxury experience with global customers

The Approach

  • Used Google Global Market Finder and Consumer Barometer to help plan international expansion
  • Tailored AdWords campaigns to individual Countries and Cities
  • Conveying a luxury experience through Product Listing Ads
  • Optimised campaigns with Google Analytics

The Results

  • 70% of business now outside of UK
  • Doing business in 190 markets worldwide

MATCHESFASHION.COM used Google’s free tools, including Global Market Finder and Consumer Barometer, to help plan expansion abroad.

The analysis helped prioritise markets to run customised AdWord campaigns. Product Listing Ads effectively conveyed the quality of the luxury items helping drive international conversions.

All programmes were optimised with the help of Google Analytics. The result has been a quick and successful expansion online.

Original Article:- https://www.thinkwithgoogle.com/intl/en-gb/case-study/how-matchesfashioncom-expanded-online-into-190-international-markets/

Understanding Online to Store with Carphone Warehouse

/in , , /by

Understanding Online to Store / Carphone Warehouse / Google is a great video.

Watch how Carphone Warehouse worked with Google to understand and quantify the impact that online advertising has on in-store sales and what this means for their marketing strategy.

Understanding Online to Store | Carphone Warehouse | Google

Hertz Digital Transformations Google #1

/in , , /by

Hertz Digital Transformations Google #1

John Lewis bring Monty the Penguin to life at Christmas through YouTube and Google Cardboard

/in , , /by

ohn Lewis, one of the UK’s top retail brands, is known for their groundbreaking and innovative Christmas campaigns that are one of the highlights of the UK festive season.

This year they revealed a tale of love and friendship between a little boy called Sam and his best friend, Monty the Penguin. They successfully extended the campaign to a bespoke 360-degree virtual reality experience for their customers in stores.

John Lewis bring Monty the Penguin to life at Christmas through YouTube and Google Cardboard