SEO Site Advice from the Experts

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If you are wondering what to do with regards to SEO and moving your website forward we recommend watching this video.

Google I/O 2010 - SEO site advice from the experts

This is video is titled “SEO Site Advice from the Experts” and is provided by Matt Cutts, Tiffany Lane, Greg Grothaus and Venessa Fox (former Google employer) and this video was produced in May 2010.

They compare over a 1 hour websites and this explains many thing including why Google do not trust meta keyword tags.

Matt starts buy going over a website with no text and explains how websites need text as text is what Google uses for keywords.

Matts simple advice was “Put Text On Your Page”.

He explains you can use the Adwords Keyword Tool to find what keywords people are using to find things.

He explains how text needs to be added and explains how using comments is a way to get content added without your doing it.

Matt explains about having one site and put a lot of work into this rather than building lots of sites.

He covers many things that are important for everyone who uses Google.

SEO Advice: URL Canonicalisation

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Chameleon SEO Advice: URL Canonicalisation

If you have been told you have a canonicalisation problem with your website you will be asking yourself why no one else has told you this and is this really important?

What is a canonicalisation URL error?

Everyone spreading the word about your website will use different variations and as the Google spider goes around the Internet finding all the these links it will be collecting data and storing it into its database. But what is the chosen URL for the website so that Google can collect all this data for one website and add all the value being added to the website all in one place instead of various places.

If you are now confused we will explain, a website without a canonicalisation fix will have 4 landing pages as below:-

Now what we need is to funnel all this into one place. Also technically the web server setup may return different content for the URLs depending on the configuration.

Imagine that Google collects the data for the website as follows:-

If you configure the canonicalisation and then you will have all the value to one place. So the example above would be a total of 3360 inbound links to www.chameleonwebservices.co.uk if this is the chosen domain for Google to use.

We hope all this makes sense so far. If it does you will be wanting to do this change now so how do you do it?

Apache Web Hosting

If you have Apache web hosting you can setup a .htacess file as below:-

RewriteEngine On RewriteCond %{HTTP_HOST} ^chameleonwebservices.co.uk RewriteRule (.*) http://www.chameleonwebservices.co.uk/$1 [R=301,L]

RewriteEngine on RewriteCond %{THE_REQUEST} ^[A-Z]{3,9} /index.html HTTP/ RewriteRule ^index.html$ http://www.chameleonwebservices.co.uk/ [R=301,L]

 

 

 

Google Webmaster Help – The Importance of alt Tags

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If you want to understand the Importance of alt Tags then the best person to learn from is Matt Cutts. Matt is Head of Google’s Webspam Team and in this video he explains how important alt Tags are for Google and your website.

Matt Cutts discusses the alt attribute

If you listen to what Matt has said here you can help to optimise your website yourself.

This page was Google Webmaster Help – The Importance of alt Tags

Google Webmaster Help – Google does not use the keywords meta tag in web ranking

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If you want to understand whether Google does or does not use the keywords meta tag in web ranking then the best person to learn from is Matt Cutts. Matt is Head of Google’s Webspam Team and in this video he explains Google do not use the meta keywords for rankings.

Google does not use the keywords meta tag in web ranking

If you listen to what Matt has said here you can help to optimise your website yourself.

This page was Google Webmaster Help – Google does not use the keywords meta tag in web ranking

Google Webmaster Help – Is Google doing away with use of the meta description

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If you want to understand about how Google uses the meta description then the best person to learn from is Matt Cutts. Matt is Head of Google’s Webspam Team and in this video he explains why you should the meta description on your website.

Is Google doing away with use of the meta description?

If you listen to what Matt has said here you can help to optimise your website yourself.

This page was Google Webmaster Help – Is Google doing away with use of the meta description