Search Engine Rankings

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These are the positions in which your website appears in the search engine results pages. The higher your site ranks, the more traffic it will receive. SEO is carried out with the view to improving search engine rankings.

Search engine rankings are not static in nature. They fluctuate depending on changes that are made to individual websites, as well as algorithmic changes made by Google which affect all of the indexed sites. The Panda and Penguin Google updates affected lots of sites and caused a shake-up of the rankings. Similarly, a website that is in position 8 may make some changes and optimise their site more; causing them to move up to position 1 and top the rankings, changing everyone else’s ranking position also.

Due to the dynamic nature of search engine rankings, SEO must be considered an ongoing task to ensure that your ranking position is maintained and has a chance to climb higher. If SEO is stopped, ranking position will drop, resulting in your competitors receiving the traffic that you once were.

Find out more about SEO or Contact Us.

Why SEO

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Why SEO?

Search Engine Optimisation (SEO) is the backbone of most Internet marketing campaigns and can be the difference between online success and failure.

You many have a fantastic website which is user friendly and looks great, but what use is this if nobody knows that it exists? The vast majority of Internet users use search engines to locate the web page that best fits their query, therefore in order to stand a chance of capitalising on this traffic source, you need to appear in the search engine results associated with your website and business sector.

In order to do this, you need SEO. This is because only the best sites are displayed in the highest search engine rankings and receive the most traffic. To climb the rankings, your site needs to be optimised for both the user and also search engine spiders to be able to crawl it easily and index the pages.

SEO is not a simple task; it requires understanding of how search engines work and employing the best strategies to ensure that the experience for the user is positive as well as the site being easy to crawl by the Google spider.

Using an SEO company is generally the best way in which to pursue SEO as they have expert skills, knowledge and experience of the current Google updates which may affect the strategies to be used.

Link your Google+ profile to the content that you create

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Firstly you need to create and link the accounts for you to be an author:-

Visit this link: http://support.google.com/webmasters/bin/answer.py?answer=1408986&hl=en

You can link content that you publish on a specific domain (such as www.wired.com) to your Google+ profile.1.Make sure that you have a profile photo with a recognisable headshot.
2.Make sure that a byline containing your name appears on each page of your content (for example, “By Steven Levy”).
3.Make sure that your byline name matches the name on your Google+ profile.
4.Verify that you have an email address (such as stevenlevy@wired.com) on the same domain as your content. (Don’t have an email address on the same domain? Use this method to link your content to your Google+ profile)

Submitting this form will add your email address to the Work section of your profile, which by default is viewable only by your circles. You can keep your email private if you wish. It will also add a public link to the domain of the email address to the Contributor to section of your profile.

Sign up for Authorship

For more information:- https://plus.google.com/authorship#authorship

Redirect My Website To Another Address

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There are various redirect a website to another address. Often a domain name registration company will provide the facility to do this within a control panel.

If you are having a problem understanding this then simply ask for help.

The importance of ALT Tags for images

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If you want to understand the importance of ALT tags for images watch this video from Matt Cutts – Google Head Search Engineer.

Matt Cutts discusses the alt attribute