Basics of a mobile website for SMBs

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[Basics of a mobile website for SMBs] 1. Learn the tools: PageSpeed Insights, Mobile-Friendly Te...

Streamed live on 12 Mar 2015

*1. Learn the tools: PageSpeed Insights, Mobile-Friendly Test and Mobile-Usability*

Join us for a 4-part web series on making great mobile sites for your small and medium businesses. Learn the correct configurations, go-to tools and optimization strategies to make a big impact on both your customers and search engines. Invite your company’s web developers, webmasters, decision-makers and marketers. We’ll see you soon!

*——— Full Schedule ———*

1. Learn the tools: PageSpeed Insights, Mobile-Friendly Test and Mobile-Usability
→ http://goo.gl/qpDvR7

2. Bring it in: Viewports, zoom and plugins
→ http://goo.gl/dWHqQq

3. Focus on the user: Tap targets, margins and font sizes
→ http://goo.gl/tQYS7w

4. Set it right: Redirects and canonicals
→ http://goo.gl/6y7Twi

Bring your local business online #6

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Bring your local business online #6: Engage customers with a holistic online identity

Video #6 in a series to help build an online presence for your local business. We’ll end the series by showing how Scott makes sure his online presence sends a cohesive message to customers and answers all their common questions. :) More information athttp://www.google.com/webmasters.

Bring your local business online #

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Bring your local business online #5: Differentiate your business from the competition

Video #5 in a series to help build an online presence for your local business. With Scott’s business as a realtor, see how to demonstrate that your local business is the best choice for customers by adding photos, videos, and getting reviews. More information athttp://www.google.com/webmasters.

Bring your local business online #3

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Bring your local business online #3: Find potential customers

Video #3 in a series to help build an online presence for your local business. Marnie and Scott figure out their customers’ most common journeys to reach their business. We’ll use their examples to brainstorm how you can reach customers on review sites, through search engines, maps apps, and social and professional networking sites. More information at http://www.google.com/webmasters.

Bring your local business online #2:

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Bring your local business online #2: Determine your business’ value-add and online goal

Video #2 in a series to help build an online presence for your local business. With the example of Scott, the realtor, you’ll learn about the marketing funnel, setting an online goal, and highlighting what makes your business special. More information athttp://www.google.com/webmasters.