How MATCHESFASHION.COM Expanded Online into 190 International Markets
One of the latest Think With Google success stories is “How MATCHESFASHION.COM Expanded Online into 190 International Markets”.
This is a great article explaining the goals, approach and the results that were used to generate this success.
The Goals
- Expand into international markets
- Communicate a luxury experience with global customers
The Approach
- Used Google Global Market Finder and Consumer Barometer to help plan international expansion
- Tailored AdWords campaigns to individual Countries and Cities
- Conveying a luxury experience through Product Listing Ads
- Optimised campaigns with Google Analytics
The Results
- 70% of business now outside of UK
- Doing business in 190 markets worldwide
MATCHESFASHION.COM used Google’s free tools, including Global Market Finder and Consumer Barometer, to help plan expansion abroad.
The analysis helped prioritise markets to run customised AdWord campaigns. Product Listing Ads effectively conveyed the quality of the luxury items helping drive international conversions.
All programmes were optimised with the help of Google Analytics. The result has been a quick and successful expansion online.
Original Article:- https://www.thinkwithgoogle.com/intl/en-gb/case-study/how-matchesfashioncom-expanded-online-into-190-international-markets/
