Bring your local business online #1

Bring your local business online #1: Introduction and hot topics

Video #1 in a series to help build an online presence for your local business. Meet my sister, Marnie, who owns a jewelry store and my cousin, Scott, who works as a realtor. Follow them as we talk about the big changes in the last decade, such as making sure your business can reach customers at work, home, or on-the-go using their mobile phones. More information at http://www.google.com/webmasters.

HTTP 203: CSS Triggers

HTTP 203: CSS Triggers (S1, Ep1)

How do you know if a CSS property is going to cause you performance problems? Looks like Paul has an answer he’s desperate to tell Jake.
Don’t miss Jake’s bizarre revelation about keyboard design!

Google Panda Update On September 5th 2014

On Friday 5th September 2014 Google carried out another Panda refresh. This has had webmasters and SEO consultants in a spin complaining about yet more traffic loses.

We are happy to report that Chameleon clients have gained from the loses and grown in rankings thanks to the white label SEO services we provide following Google guidelines.

Google Algorithm Update Panda Penguin 2013Following some of the communications made in reference to this update the user JohnMu (a.k.a John Mueller) commented on the Google Webmaster forumI’d recommend making sure your website has unique, compelling, and high-quality content of its own — not just content from other websites.”

It seems that SEO companies are still not understanding that there is no easy and quick way to rank a website. Hard work and effort pays off.

These links contain information that might be useful.

Google Authorship Removed

John Mueller of Google has announced that Authorship will be removed. His statement:-

I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in search results.

(If you’re curious — in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience.)

On a personal note, it’s been fun and interesting travelling the road of authorship with all of you. There have been weird quirks, bugs, some spam to fight, but the most rewarding thing has been (and will continue to be) interacting with webmasters themselves. We realize authorship wasn’t always easy to implement, and we greatly appreciate the effort you put into continually improving your sites for your users. Thank you!

Going forward, we’re strongly committed to continuing and expanding our support of structured markup (such as schema.org). This markup helps all search engines better understand the content and context of pages on the web, and we’ll continue to use it to show rich snippets in search results.

It’s also worth mentioning that Search users will still see Google+ posts from friends and pages when they’re relevant to the query — both in the main results, and on the right-hand side. Today’s authorship change doesn’t impact these social features.

As always, we’ll keep expanding and improving the set of free tools we provide to make it easier for you to optimize your sites. Thank you again, and please keep the feedback coming.

Original Article

Google Release Pigeon Algorithm Update

Google Released the latest algorithm update calling it Pigeon. This update which is a major algorithm update for local search may be damaging to your local search results. 

Google has confirmed that the update has started to be rolled out on July 24 aimed at US English search results.

If since the 24th your website has been subjected to a traffic drop then this may be due to the disappearance of your local listings following the Pigeon update.

This new local search algorithm is using new search ranking signals which are basing local rankings using domain authority including local relevant backlinks as well as other SEO rankings factors.

If you would like advice for local business looking to recover from this pigeon update then get in touch with us today!

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