Ever wondered how Google Improvements are made to its Search Algorithm. This video explains how changes are rated, tested and then implemented.
The incorrect spelling changes shown in this video make you realise how difficult Google’s job is.
If you are looking for an SEO company to help with your online marketing and improve search results, why not give Chameleon a call.
Google is one of the most powerful companies that we are aware of. They can make or break a business overnight. This is why your company should take them seriously and ensure that SEO (Search Engine Optimisation) is taken seriously.
It is important for every business to have an online presence in the technological age we are living in. This creates trust between the brand and the user, and also acts as another platform from which to market and sell your goods and/or services. But what good is it to have a website that nobody can find? This is why Google rankings are important.
As Google is the most popular search engine of choice for the majority of Internet users, it is important that you get to and remain on the first page of results for your given keywords to help ensure that people will be vising your website.
A lot of companies are already aware of the need for SEO, and partake in it by employing an SEO company to do the work, or attempting it themselves. SEO is not an exact science, especially due to the fact that Google keeps making changes to improve its service for users, therefore Google rankings are prone to fluctuation.
However, if your Google ranking has dropped significantly over a short period of time, this could be an indication of negative SEO practices which may cause problems for your online presence. One of the most common counter-productive SEO practices is the building of unnatural backlinks. Websites need links to other trustworthy sites to add power and ensure search engines that they are reliable; these links take time to build up. To cut corners and save time, some SEO companies purchase large amounts of unreliable backlinks in bulk orders. Whilst this was an acceptable form of SEO in the past, it is now not-acceptable in the eyes of Google after their Penguin and Panda updates which were done to improve the quality of their search results. As a result, unnatural backlink creation is heavily penalised by Google, resulting in your website dropping out of the search engine results.
Some companies believe that once they have gained positions in search engine results that SEO is no longer needed; this is not the case. SEO is an on-going process; just because you are top one day does not mean you will be forever. It would be devastating to put a lot of time and effort into SEO, only then to stop once you reach the top, and then see your Google rankings dropped.
Significant drops in Google rankings can be avoided by ensuring that your SEO company only uses white hat methods and you continue to practice SEO continuously. If you have been penalised by Google for use of black hat methods, look for a SEO company that can rectify the mistakes and get your Internet marketing campaign back online.
Get SEO Advice from Chameleon, simply contact us.
Google announced this Panda update and have said it will effect only 0.4% of search queries.
On Tuesday 16th October 2012, Google announced the launch of its new Disavow Links Tool. This new tool is intended for the use of experienced webmasters who are well-informed of aggressive SEO techniques. The tool aims to help solve the problem of “unnatural links” pointing to your site due to manual spam action.
Building lots of low quality backlinks to your website is not good SEO practise and can be interpreted as black hat SEO. As it has a negative effect upon your page ranking, creating “unnatural links” is sometimes done as a means of attack from competitor sites. The Google Disavow Links tool aims to give website owners a chance to have these links discounted by their spiders.
The tools states “If you believe your site’s ranking is being harmed by low-quality links you do not control, you can ask Google not to take them into account when assessing your site.”
If you website contains links to unreliable sites, you will be notified of this by Google via email. The email will detail some of the types of links that are considered unnatural up to a maximum of three. These emails will not detail all of the bad links that you have associated with your website however; it is up to you to investigate them yourself.
It is important to note that the vast majority of people should not need to use this tool as they will not have a large number of unnatural links. The process takes weeks to be completed from the time your list of disavowed links is submitted to the time they are ignored by Google as your site will have to be crawled and indexed again, which takes time. You also need to be aware that reinstating a link that has been disavowed takes even longer than disavowing it in the first place; therefore please ensure that it is definitely the right decision to make before you disavow a link. The tool is designed to be used by experienced webmasters who have a good working knowledge of aggressive SEO techniques.
This statement is clear that Google are trying assist people with problems relating to a large volume of low quality links:-
https://www.google.com/webmasters/tools/disavow-links-main
The Google Disavow Tool is to be used as a last resort to stop your website being associated with unnatural links. Removing the link completely from the web is the most effective way of improving your page ranking; this is done by contacting the person responsible for the other page and having the link removed manually. There will always be a small amount of people that are unreachable and this is why the disavow tool has been introduced. This tool does not remove the link, rather suggests that Google ignore it.
If you believe your website ranking has being harmed by low-quality links that you do not control then you can ask Google not to take them into account when assessing your site rankings.
For more information about this go to:
http://googlewebmastercentral.blogspot.co.uk/2012/10/a-new-tool-to-disavow-links.htm
A Major Google Panda Algorithm Update is happening and Matt Cutts has said that this will effect 2.4% of English search queries.
