English Google Webmaster Central office-hours hangout 9 March 2018

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English Google Webmaster Central office-hours hangout Streamed live on 9th March 2018

English Google Webmaster Central office-hours hangout

Aaron Alter
Hi John, could you give some insight on the relevance of semantic HTML5. For example, if you have a site that uses H1 tags for all the elements in the navigation. Will this send confusing signals to Google about the main topic of the page or does the crawler understand that this is part of the

The Value Of Time

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The Value Of Time To Complete A Job

Have you ever thought about the effects of rushing a job?

In the Web Design and SEO World clients often want things done now! or Yesterday.

They never stop to take time to think that to be great you need time to achieve GREAT.

At Chameleon, we often get asked “How long will it take” for our web design and SEO tasks.

Clients come to us because of referrals, seeing other work we have completed or finding us top of Google but they often do not appreciate the time taken to achieve some of the amazing work we complete.

Trampoline Park Near Me

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With the growing trend of trampoline parks appearing locally to everyone, the Trampoline keywords hit our radar for monitoring and from SemRush we can see:-

KeywordSearch VolumeKeyword Difficulty Index
trampoline11000085.19
trampoline park7400057.76
trampoline park near me2710050.82
trampoline park london810058.87
rush birmingham660078.17
total wipeout660074.65
indoor trampoline540066.27
trampoline park birmingham440063.38
trampolining london360062.17
trampoline park manchester290054.87

We notice that Rush in Birmingham has already got 6600 unique search queries a month and they are relatively new so we took a look at the website to understand if they are maximising the online efforts to achieve this growth using SEO to push and promote.

trampoline rush birmingham

The website on-page SEO looks good with the meta data:-

<title>Trampoline Park – Birmingham Trampolining – Rush UK</title>

<meta name=”description” content=”Discover Birmingham’s latest trampoline park. Ideal for children parties and trampoline activities. Visit our website and make a booking today!“/>

The page has H1 heading:-

<h1>Welcome To Rush Birmingham</h1>

So this is pretty good but missing the word Trampoline or Trampoline Park.

The H2 Headings, 4 in total:-

<h2>Ready to rush?</h2>

<h2>Upcoming Events</h2>

<h2>Facilities</h2>

<h2>Activities</h2>

This doesnt have any mention of Trampoline which if possible would be advisable.

And then the H3 Headings:-

<h3>After School Meal Deal</h3>

<h3>Weekly Autism and SEN Session</h3>

<h3>The Main Court</h3>

<h3>Extreme Dodgeball Courts</h3>

<h3>Trapeze</h3>

<h3>Holiday Camps</h3>

<h3>Schools, University and Youth Groups</h3>

<h3>Corporate Team Building</h3>

<h3>Rush Birmingham 360 Tour</h3>

Again if no H2 reference to Trampoline it would be advisable to have a H3 reference.

Note: There is a 360 tour which is outdated and not embedded on the website which would be better to keep the visitors on the site:-

We would recommend a refresh of this for 2018 and this is service we provide for Google Maps. This will help with conversions, and if your business hasnt got a tour you should consider having one.

Trampoline Park Near Me

So with this new activity growing across the UK and looking at the website Rush with a quick on-page SEO check of the core basics.

The web hosting is on a shared platform which we would recommend this site being on a unique IP. The site is slow and this will be a contributing factor:-

trampoline rush hosting

The domain name has been registered until 17/01/2026 which is good as Google knows this is a serious business in this for the long game.

Using our own in-house software our checks showed for Rush:-

Google United Kingdom (Birmingham, UK)
KeywordRanking URLSearch Vol.07-Mar
OrganicMap Pos
trampoline parkhttps://www.rushuk.com/birmingham/7400032
trampoline park near mehttps://www.rushuk.com/birmingham/3310012

Which means this is working for them well already.

So from an SEO consultants point of view – what should Rush do next?

They need to identify the keywords not performing and make a plan to achieve these keywords and also maintain the current ranking keywords in the top 3 positions of Google.

Monitor the current traffic to the site and look for areas of improvement. For example, a page with a high bounce rate needs the content checking.

Check the visitors can find the information they need quickly with as little amount of clicks as possible.

Look at Google Home voice search also. Check and fix any snippet data required to help Google voice search work well.

trampoline rush

We have ran a complete audit on the website and the results show that Rush are doing a lot right for Google:-

 

If you want a report for your website please get in touch with us. Also, how did you end up on our webpage reading this? – The power of the Internet has lead you to our website and we can make your business website take full advantage of the Internet and Google Search.

How To Get Top Of Google

GDPR is set to be one of the most impacting data legislations in generations

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All businesses not matter whether they are large or small, they will have an obligation to ensure that they are compliant with GDPR law when it comes into effect on May 25th 2018.

What is the GDPR?

Many business owners are hearing GDPR mentioned and wondering what it is. GDPR is the EU General Data Protection Regulation and this new legal framework governing the use of personal data covers all EU markets.

This change is being rolled out to protect users in this new digital age that we live in. The GDPR legislation replaces the current national data protection laws. The existing EU data protection framework was set up in a totally different era when data was handled in a totally different manner.

The new GDPR is being set up in 2018 designed to give consumers the control they need to look after their personal information. This applies to all EU countries and this will not change with the UK Brexit developments with the EU.

The British Government has given a statement that they intend to implement the legislation alongside EU member nations.

Does My Company Need To Take GDPR Serious?

The GDPR legislation means that organisations can be fined 4% of annual turnover or up to €20m if the company does not follow the guidelines and breaches the law. SO YES TAKE NOTE…

GDPR New Rules for Personal Data

The core focus of GDPR is Consumers’ personal data. The classification of personal data is broadened under the GDPR which means that data used within the affiliate industry for example and other industries that also rely on personal data that currently do not consider personal data and contribute to many issues around data leakage will now be classified under the GDPR.

Currently, a definitive list of personal identifiers doesn’t exist usage by affiliate marketers but with the GDPR rollout, it will include the capturing of information such as session cookie ID data, customer-unique numbers, IP address information, device ID data and more…

Basically, any information captured that is a unique identifier that can be used by networks and platforms as part of standard tracking will need to be reviewed as to what and how the data is captured and stored.

Publishers using affiliate tracking will, therefore, have an obligation to ensure they are legally compliant with the new regulation.

Processing Personal Data

To process personal data businesses need to look at how they process data. Basically, there will six legal bases available with the two most commonly used in the digital advertising sector being consent and legitimate interest and this is going to change the way many businesses operate their outbound sales.

Legitimate interest is totally different from consent and if a business wants to use this data method as a legitimate interest they have to be confident that they can demonstrate this method compared to consent which is considered necessary in offering individuals a real choice and control. The concept is to provide genuine consent for individuals to in control and as a result, a business will have to build customer trust to enhance the business reputation”.

There is also contract legal basis which is only available if you have specific contract agreements in place between a business and its consumer. This allows personal data to be collected and then processed and used by publishers.

ePrivacy Directive (Cookie Law)

Banners and pop-ups on websites that are seen when viewing websites informing consumers about the use of cookies to track online activity fall under the ePrivacy Directive (Cookie Law).

This directive also applies to promotional email marketing and SMS marketing.

Phone call marketing also needs consent and GDPR does not supersede the ePrivacy Directive instead it will run alongside. This Directive is currently still under review to ensure it aligns with the GDPR.

So what GDPR mean to publishers?

The publisher should be reviewing the consent mechanisms in place along with ICO guidance and making changes accordingly before May 25th 2018 and all forms of online advertising across the industry will need to look at the general standards and approaches to what is and more importantly, what isn’t allowed.

We have been asked about building consent tools to ensure websites are GDPR and ePrivacy Directive compliant in time for the May deadline which as we develop software can be used for other businesses.

If you would like more information please get in touch.

Is Your Business GDPR Ready

what is seo

What Is SEO ?

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In the dictionary SEO which is short for search engine optimization or search engine optimisation suggests “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

What Is SEO – Answered

SEO is making changes to a website in order to help search engines like Google understand the content on the website pages which will result in getting more visiting traffic to the website.

SEO Made Clearer

If we try to understand the importance of SEO we can use images as a simple way to explain this. Matt Cutts from Google discusses the alt attribute which is used by SEO companies to help Google understand images.

Matt Cutts discusses the alt attribute

In this example, the SEO process explains how helped the search engine understand the images on the page will really help.

SEO Changes

Google makes improvements to its search algorithm very frequently and this means a good SEO Company like Chameleon will be monitoring the changes and understand what Google is now looking for. There are 70% of the basics of SEO that do not change. But areas of SEO will need to be improved or changed to keep a website up to date with the latest Google algorithm.

How Google makes improvements to its search algorithm

What Is SEO ?

So to answer the question What Is SEO ? it is a simple question to answer when you understand the why. An SEO Company takes will understand what a business does, the services they provide, the products they sell and then understand the keywords searched and the search volumes. Then check if the client’s website appears in Google today for these keywords.
If the client’s website can be shown to people using search engines to find the services and products that client offers then this can result is a sales lead or enquiry which should result in a return on investment.

The SEO company or agency will then make changes to the website to ensure Google understands the content and as a result, the website will appear in the search results.

An SEO Company will be needed to make many of the changes to ensure top positions in search results, but remember only one company can be number 1 in a search result organically which makes finding the best SEO agency that has a proven track record due to the fact that SEO results change and one SEO company might be doing things right today but what about the coming Google algorithm changes?

If you need your website to be in Google today, you can use Google Adwords to rank within search results, paying to appear for chosen keywords.

How To Get Top Of Google