Online Reputation Management for Monster Energy Drinks

July 7, 2014/in Advertising, Google, HELP, How To, Online Reputation Management, Optimising Website, SEO, SEO PR /by chameleon

SEO can be used for online reputation management and a perfect example here is the problem in 2013 that Monster Energy drinks faced.

A brand can take some damage from the media but knowing how to deal with officially and correctly to help online in search engines is something that we get involved in as an SEO company.

Media Site are strong

The biggest problem a brand faces when something goes wrong is the fact that media sites are strong and Google crawl them quickly updating the index and as a result the problem is soon in search engines. If when someone Google’s a brand name they see a predictive example with something bad it interesting and people will click on this.

Monster for example had this problem in 2013.

monster-energy-death

So the problem came as more people clicked on the “death” listing and this meant that it grew in popularity and Google recommended this more than the original listing due to user experience and click through rate (CTR).

monster energy drinks

When something like this happens it would best to build a webpage and rank this for the problem keyword. This page can explain the problems and suggest that the media is slightly wrong and have over exaggerated the truth.

This landing page is more relevant that any other page on the internet due to it being on the main domain of the problem companies website. This can be used to turn problems into growth in web traffic and even achieve more likes and shares increasing the link profile.

Using PR sites to spread articles about the problem but explaining the truth behind the problem titled something like “Monster Energy’s death explained”.

Once online reputation management is carried out the results speak for themselves and in the case for Monster Energy Drinks the results have a positive success:-

monster energy drink seo

Google has now in 2014 changed the recommended search listing phrases and this is a good sign that the work has been positive.

Note: We would like to point out that this information is provided as an example and we feel for the families of the people who have died as a result of problems relating to Energy Drinks. The information relating to the media exaggerating is also used as an example and we don’t have any information to suggest this is accurate.

Cheap SEO

November 5, 2013/in Optimising Website, SEO /by chameleon

Cheap SEO Services

The majority of companies will shop around in order to get the best deal on SEO services which makes good business sense. However, companies need to be aware that the cheapest SEO company will probably not be the best in terms of delivering results and helping your website to rank; in fact, using a Cheap SEO Company will generally have a negative effect which may be very difficult to recover from especially as some things can be permanent.

As with all goods and services in life, you only get what you pay for and SEO is no exception. Cheap SEO relies on cheap methods of link building and little actual substance; the methods used are usually black hat. Using black hat techniques can have quick positive results which look great to your business in the short term, however, this is not viable as a long-term solution. This is because Google is looking to eradicate cheap black hat methods of SEO and their latest Penguin and Panda algorithm updates have gone a long way to achieving this.

Bulk buying cheap irrelevant links is a common cheap SEO tactic which can have devastating consequences for your website. The latest Google algorithm updates have refocused the ranking system to consider content and relevance more important than the overall number of links – the aim of this is to improve the quality of ranking websites and therefore make Google a better search engine for its users. As a result, websites using black hat methods in order to rank are regularly being penalised and even delisted from the Google SERP’s altogether.

It is more beneficial therefore to choose an SEO company based on their merits, past successes and current portfolio of results than price. We at Chameleon Web Services have a reputation for outstanding results in Google SERP’s and a fair pricing structure. All of our SEO projects are bespoke and are therefore the prices based on your requirements; we also try where possible to meet your budget regardless of how high or low it may be. Contact us today for a free personal consultation with one of our experts.

You have found this page as a result of Search Engine Optimisation Services carried out internally. If you are a Birmingham based company and want to get your company on page one of Google search results then you need the Best Birmingham SEO Company. Chameleon Web Services has been providing SEO since 2006 and dominates the UK SEO industry.

Google Hummingbird Update 26/09/2013

September 27, 2013/in Google, Google Algorithm Update, Optimising Website /by chameleon

The world of the Search Engine Consultants is buzzing with excitement as Google officially announce the Google Hummingbird Update on the 26/09/2013. This update is not only important for Google moving the algorithm forward but is taking place on Google’s 15th Birthday and to mark this as a special occasion they have released this news from Menlo Park garage where the company started life.

Back in September 7th of 1998 Larry Page and Sergey Brin accepted a $100,000 cheque from Sun Microsystems co-founder Andy Bechtolsheim and they incorporated Google Inc. The garage was rented from Susan Wojcicki at the time who is now a Google senior VP.

Google have explained that they have been gradually rolling out the Hummingbird update over the past month, disclosing no information about the modifications.

SEO consultants have seen changes and some websites have dropped large volumes of traffic and this update now explains why!. This Hummingbird change to the Google Algorithm is likely to have a major impact on traffic to websites and keep SEO companies on their toes.

Google senior vice president Amit Singhal has said that the Hummingbird update represents the largest alteration to the search engine. The last large update known as Caffeine was small in comparison and he estimates that this redesign of the way the search engine handles requests will affect the analysis of around 90% of the search requests that are handled.

What is the Google Hummingbird Update?

Hummingbird is the latest version of the Google Search since Caffeine rolled out in 2010. The new algorithm update is intended to be precise and fast and this is making it more important in the SEO world to focus on the long tail keywords. This change is something that has been coming for some time and known as a more Semantic Web which is aimed at getting an understanding of what people are trying to achieve and structuring the way that sentences are used to find information.

At this point in time we recommend looking carefully at your rankings and traffic and see what keywords you gain and what keywords you may stop being found for.

As with any update if you need help then get in touch with Chameleon and a consultant is on hand to investigate your situation and come up with a solution.

Photograph of Larry Page and Sergey Bin was taken by Photo: William Mercer McLeod.