Use Google Alerts to Monitor your website to prevent spot hacking
Google have been really helping webmaster coming up with great way to help spot if your website has been hacked.
One great method is to use the Google Alerting system set to monitor your domain against specific keywords you do not want to be associated with. If your site starts becoming associating with unrelated queries that are popular with spammers, for example keywords related to pharmaceuticals, payday loans or fake replica goods then you need to be aware as soon as this happens.
You can set up a Google Alerts (https://www.google.com/alerts) very quickly.
An example alert [site:www.chameleonwebservices.co.uk (viagra|cialis|casino|loans)]
This will check if the domain www.chameleonwebservices.co.uk appears for the keywords requested and then Google will notify the chosen email address in the alert if this search query become active.
Google have stated:-
Monitor the Web for interesting new content, Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.
Enter a search query you wish to monitor. You will see a preview of the type of results you’ll receive. Some handy uses of Google Alerts include:
•monitoring a developing news story
•keeping current on a competitor or industry
•getting the latest on a celebrity or event
•keeping tabs on your favorite sports teams
These updates can be used how you wish and monitoring for things do not want is just as important as monitoring for things you are interested in.
Birmingham SEO Competitor Analysis
Being an SEO company you have to be able to achieve rankings results for your clients and a measure of the company is their own website. Clients can come and go and you will never truly understand or know what has happened.
Being a client often means you have no real information in order to tell who is good or bad in the SEO industry and we like to open and up-front with all that we do.
So for this reason lets show you how to check out a competitor online and use Birmingham SEO companies as the example.
To see for yourself go to the website SEMRUSH. Click here to see this exact comparison for yourself.
Cheap SEO
The majority of companies will shop around in order to get the best deal on SEO services which makes good business sense. However, companies need to be aware that the cheapest SEO company will probably not be the best in terms of delivering results and helping your website to rank; in fact, using a Cheap SEO Company will generally have a negative effect which may be very difficult to recover from especially as some things can be permanent.
As with all goods and services in life, you only get what you pay for and SEO is no exception. Cheap SEO relies on cheap methods of link building and little actual substance; the methods used are usually black hat. Using black hat techniques can have quick positive results which look great to your business in the short term, however, this is not viable as a long-term solution. This is because Google is looking to eradicate cheap black hat methods of SEO and their latest Penguin and Panda algorithm updates have gone a long way to achieving this.
Bulk buying cheap irrelevant links is a common cheap SEO tactic which can have devastating consequences for your website. The latest Google algorithm updates have refocused the ranking system to consider content and relevance more important than the overall number of links – the aim of this is to improve the quality of ranking websites and therefore make Google a better search engine for its users. As a result, websites using black hat methods in order to rank are regularly being penalised and even delisted from the Google SERP’s altogether.
It is more beneficial therefore to choose an SEO company based on their merits, past successes and current portfolio of results than price. We at Chameleon Web Services have a reputation for outstanding results in Google SERP’s and a fair pricing structure. All of our SEO projects are bespoke and are therefore the prices based on your requirements; we also try where possible to meet your budget regardless of how high or low it may be. Contact us today for a free personal consultation with one of our experts.
You have found this page as a result of Search Engine Optimisation Services carried out internally. If you are a Birmingham based company and want to get your company on page one of Google search results then you need the Best Birmingham SEO Company. Chameleon Web Services has been providing SEO since 2006 and dominates the UK SEO industry.
SEO Is Not Dead, It Is Evolving
There is a lot of talk at the moment about the ‘death’ of SEO due to the Penguin, Panda and Hummingbird Google algorithm updates making traditional SEO tactics redundant or even have a negative effect. However, it is unfair to say that SEO is completely dead; it is simply changing in nature, forcing SEO companies to change their approaches.
SEO From The Past
There are a number of old SEO tactics which will no longer have a positive effect upon website rankings in 2013; in fact they could result in a Google penalty which is definitely a negative.
Keyword Stuffing – This was a very popular SEO tactic a few years ago, but one which is to be avoided at all costs now. Concentrating on keywords only and filling pages with them is a clear sign that you are concentrating on Google rankings, rather than user experience, which is what Google is trying to prevent. Therefore, keyword stuffing will actually prevent you from ranking highly in SERP’s.
Low-Quality Content – Do not create content for the sake of it or because you think that you should; ensure that all of your content is good quality. All killer, no filler!
Article Submissions – Links from low-quality articles will no longer benefit your rankings. Google have cottoned on to the process of low-quality article submissions giving power to websites; even well-known sites such as EzineArticles.com have been penalised for low quality content and facilitating content farms.
Link Swapping – Since the Penguin update, any sort of link swapping schemes have become a no-no. This practice violates Google guidelines and should be avoided; instead concentrate on real relevant inbound links to your site.
Directory Mass-Submission – Many poor directories have been de-indexed by Google already, so there is no point wasting time and effort submitting to directories that nobody will read or use.
What Should You Do Instead?
Ultimately, you do not need to stop your SEO campaign completely, simply modify it to meet Google’s latest requirements. Matt Cutts, the head of Google’s Webspam team has announced that ‘What Google wants is what users want’. This statement is a clear indication that the newest way to optimise a website is to make it user friendly, rather than cater for what you think Google wants.
SEO For The Future
Content Marketing – This is the latest buzz in the SEO world and said to be the new SEO. This is a process whereby you create regularly updated quality content which attracts an audience and returning visitors naturally. The authority of your writing will attract relevant links naturally too.
Social Signals – These have become massively important in terms of SEO – the higher your influence and activity on social networking sites such as Twitter, Facebook and Google+ is, the higher your website will rank as a result.
Mobile Sites – The massive success and availability of smart phones means that your website needs to be mobile friendly or you will displease/lose a large proportion of your audience.
Local SEO – The increase of Google Places and Google Business Photos appearing in SERP’s shows that Google is clearly placing more emphasis on local SEO; therefore you should do the same.
Panda and Penguin – These are the latest big changes to the Google algorithm and will not be changing any time soon. Panda focuses on preventing low-quality websites rank whilst Penguin ensures that websites cannot falsify their authority through building bad links.
It is clear then that the face of SEO is simply changing rather than the concept as a whole coming to an end. Gone are the days of quickly optimising one web page to get it to rank in Google; SEO is now more than ever a long term process which should focus on the needs of your consumers rather than the perceived requirements of the Google robots.
Chameleon has been keeping up with developments in the world of SEO since 2007 and has remained one of the leading UK SEO companies through all of the Google updates.
Let us take care of your SEO campaign, call us today on 0121 633 0456 for more information.
