SEO by Chameleon

Google Disavow Links Tool

On Tuesday 16th October 2012, Google announced the launch of its new Disavow Links Tool. This new tool is intended for the use of experienced webmasters who are well-informed of aggressive SEO techniques. The tool aims to help solve the problem of “unnatural links” pointing to your site due to manual spam action.

Disavow links

Building lots of low quality backlinks to your website is not good SEO practise and can be interpreted as black hat SEO. As it has a negative effect upon your page ranking, creating “unnatural links” is sometimes done as a means of attack from competitor sites. The Google Disavow Links tool aims to give website owners a chance to have these links discounted by their spiders.
The tools states “If you believe your site’s ranking is being harmed by low-quality links you do not control, you can ask Google not to take them into account when assessing your site.”

If you website contains links to unreliable sites, you will be notified of this by Google via email. The email will detail some of the types of links that are considered unnatural up to a maximum of three. These emails will not detail all of the bad links that you have associated with your website however; it is up to you to investigate them yourself.

It is important to note that the vast majority of people should not need to use this tool as they will not have a large number of unnatural links. The process takes weeks to be completed from the time your list of disavowed links is submitted to the time they are ignored by Google as your site will have to be crawled and indexed again, which takes time. You also need to be aware that reinstating a link that has been disavowed takes even longer than disavowing it in the first place; therefore please ensure that it is definitely the right decision to make before you disavow a link. The tool is designed to be used by experienced webmasters who have a good working knowledge of aggressive SEO techniques.

This statement is clear that Google are trying assist people with problems relating to a large volume of low quality links:-

https://www.google.com/webmasters/tools/disavow-links-main

Disavow links

The Google Disavow Tool is to be used as a last resort to stop your website being associated with unnatural links. Removing the link completely from the web is the most effective way of improving your page ranking; this is done by contacting the person responsible for the other page and having the link removed manually. There will always be a small amount of people that are unreachable and this is why the disavow tool has been introduced. This tool does not remove the link, rather suggests that Google ignore it.

If you believe your website ranking has being harmed by low-quality links that you do not control then you can ask Google not to take them into account when assessing your site rankings.

For more information about this go to:
http://googlewebmastercentral.blogspot.co.uk/2012/10/a-new-tool-to-disavow-links.htm

Why SEO

Why SEO?

Search Engine Optimisation (SEO) is the backbone of most Internet marketing campaigns and can be the difference between online success and failure.

You many have a fantastic website which is user friendly and looks great, but what use is this if nobody knows that it exists? The vast majority of Internet users use search engines to locate the web page that best fits their query, therefore in order to stand a chance of capitalising on this traffic source, you need to appear in the search engine results associated with your website and business sector.

In order to do this, you need SEO. This is because only the best sites are displayed in the highest search engine rankings and receive the most traffic. To climb the rankings, your site needs to be optimised for both the user and also search engine spiders to be able to crawl it easily and index the pages.

SEO is not a simple task; it requires understanding of how search engines work and employing the best strategies to ensure that the experience for the user is positive as well as the site being easy to crawl by the Google spider.

Using an SEO company is generally the best way in which to pursue SEO as they have expert skills, knowledge and experience of the current Google updates which may affect the strategies to be used.

EMD Update – Exact Match Domain

Matt Cutts gave us another SEO weather warning or should we say a warning about another update. This time it is the EMD update which is designed to remove low-quality and exact match domains from the Google search results.

How important is it to have keywords in a domain name?

The idea is to prevent people coming up with perfect domain names that match the keywords that they are going to be buying. Matt Cutts wants people to be a domain name that works for people.

If your website has suddenly disappeared from Google in October and the domain name is an exact match of keywords then you are likely to have been hit with the EMD update. Remember Search Engine Optimisation is a complicated process and Google are always working to improve search results for the positive of the users using Google.

How Google Works by Matt Cutts

Watch this great simple video to understand how Google Works from Matt Cutts.

This video will explain what Google does and then think about how Chameleon can help Google find your website and place it in high ranking positions for search terms relevant to your website.

Search Engine Optimisation (SEO) is an important part of Google and if an SEO Company works to make the website Google friendly then a website will improve rankings.

50 Shades Of SEO

Shocked yet thrilled by SEO it became a singular erotic task. For all the trappings involved with Google success for our clients multinational businesses, our own wealth, we find ourselves tormented by Google and consumed by not being controlled.

Chameleon embarks on a daring, passionately physical affair of discovery to find Google secrets and we explore every dark desire.

We scowl with frustration at Google results in the monitor. Damn the results just won’t behave, and damn to Google as this is making us all ill and we feel hate towards Google for subjecting us to this ordeal. We should be spending time with family, yet we find ourselves working all hours in an attempt to improve results and the final keystroke is a submission.

We must not sleep until we have completed certain tasks,  we must not sleep until all factors that make Google happy are completed. Reciting this mantra several times, we attempt, once more, to bring the Google dance under control with the latest SEO factors. We roll our eyes in exasperation and gaze at the latest rankings, up and down with daily shifts that are too big for our clients to understand, and they want to give up. Our only option is to restrain our clients and make them understand Google in hope that we make a presentable effect on the results and educate clients that SEO takes months not days until such a time that we hit page one of Google and grow to the number one spot.

A new day and we must visit a potential new client, our destination is the headquarters of Mr. Grey’s global enterprise. On arrival we are presented with a a huge twenty-story office building, a beautiful curved glass and steel finish which is an architect’s utilitarian fantasy, with the words GREY HOUSE written discreetly in steel over the large darkened glass front doors. It’s a quarter to ten when we arrive, greatly relieved that we are not late due to morning rush hour traffic in Birmingham as we walk into the impressive, enormous—and intimidating glass and steel lobby with white sandstone tile floor.

Sat behind the solid sandstone desk is a very attractive, perfectly groomed, blonde young woman who smiles pleasantly at us as we approach. She is wearing a charcoal suit jacket and white shirt with her hair twisted into immaculate perfect curls.

“Morning, we are here to see Mr. Grey. Ian and Mark from Chameleon Web Services.”

“Ok, let me check.” She arches her eyebrow and flicks her hair as we stand self-consciously before her. Ian is beginning to wish he’d ironed his shirt rather than taking the time available in the morning to eat a bacon and egg sandwich. We have made an effort and worn nice suits and a tie but the shirt is letting us down. For us, this is smart as we are geeks and geeks do not care about fashion. We stand in wait and pretend she doesn’t intimidate us.

“Chameleon is expected. Please sign in here, Ian. You need to take the last elevator on the right, press for the tenth floor.” She smiles kindly at us, amused no doubt, as we sign in.

She hands us a security pass that has “visitor” very clearly stated on the front. We can’t help but smirk. Surely it’s obvious that we are just visiting. We don’t fit in here at all. We inwardly sigh, thanking her and proceed to walk over to the bank of elevators and past the security man who is far more smartly dressed than us in well-cut black suits.

The elevator whisks us at terminal velocity to the tenth floor and the doors slide open. We enter another large lobby all glass and steel with white sandstone tiles. We are confronted by another desk of sandstone and another amazing young blonde woman, this time dressed impeccably in black and white, who rises to greet us.

“You must be Chameleon, could you wait here please?” She points to a black leather seated area.

A door opens and yet another elegant, flawlessly dressed blonde comes out of the large door. What is it with all the immaculate blonde’s?. Taking a deep breath, we stand up.

“Chameleon?” the latest blonde asks.

“Yes,” Ian croaks, and clears his throat. “Yes.” There, that sounded more confident.

“Mr. Grey will see you in a moment. May I take your jacket?”

“Oh, no thank you.” the unironed shirt will not deliver the right impression here.

Moments later the blonde returns “please follow me”, we are led to a huge directors office we dark wood furnishings and leather with a over sized flat screen monitor hanging on the wall, “please be seated, Mr Grey will be with you shortly”.

We take a seat and carmly start up our laptop and review our paperwork portfolio, the door opens and in comes Mr Grey, we shake hands firmly and all sit down.

“Thank you for coming today!, now I want to be top of Google for my keywords, and you have got my competitor in the top spot”. We think quickly and explain we only work with one company in each sector and then get told “I just explained, I want to be top of Google for my keywords”.

Ian stands up “thank you for your time Mr Grey, we are loyal to our clients and we work for a competitor of yours so sorry we cannot do business” and we then leave feeling we have the upper hand.

To be continued…