Auto Trader Printed Edition Stop Today

June 27, 2013/in Social Media /by chameleon

If you are looking for a sign of change that everything is moving online, then the fact that today the Auto Trader has confirmed that it is stopping printing their magazine to focus only on digital methods of advertising cars comes as a clear indicator. The Trader Media Group who are the publisher’s of Auto Trader magazine have confirmed that June 2013 is the last edition.

They have also confirmed that June will be the last of Top Marques, Truck and Plant, Van Trader and Farm Trader as everything continues online.

The circulation of the printed Auto Trader magazine has decreased since its peak of 368,000 in January 2000. It is reported that this is now 27,000 in March 2013.

This compared to an increase in digital traffic, with mobile up 67%, tablet up 130% and computer up 13% year on year confirms that the online market is still increasing significantly.

The Auto Trader website now receives 11 million unique visitors a months and 3.5 million through its mobile site, proving that having an online presence reaches a much wider audience than most magazines and newspapers.

SEO Marketing Emails

June 26, 2013/in Advertising, Matt Cutts /by chameleon

We all get a constant flow of emails from SEO companies across the globe. We even get them ourselves but reading Matt Cutts blog even Google get them.

Matts Cutts posted:-

Folks at Google get cold-call emails out of the blue just like everybody else. Here’s an email that a colleague of mine got recently:

I was on your website www.google.com and wanted to shoot you a quick note. I think I can make a few changes (aesthetically and/or SEO – wise) to make your site convert more visitors into leads and to get it placed higher in the organic search results, for a few of the select terms.

This is NOT like one of those foreign emails you probably get in your inbox every day. Just to be upfront I have 3 agents that work with me for development /SEO.

I would just need to know which (if not both) services you’re open to checking out information about, either web design or SEO. Would you be open to seeing more brief info / quote for what I would like to accomplish?

Regards,
XXXXXX XXXXX

So this person is offering help to convert Google visitors into leads. Or, you know, to improve Google’s rankings in organic search results. Sigh.

So this makes us feel much better now knowing that Google are doing this.