Search Engine Rankings

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These are the positions in which your website appears in the search engine results pages. The higher your site ranks, the more traffic it will receive. SEO is carried out with the view to improving search engine rankings.

Search engine rankings are not static in nature. They fluctuate depending on changes that are made to individual websites, as well as algorithmic changes made by Google which affect all of the indexed sites. The Panda and Penguin Google updates affected lots of sites and caused a shake-up of the rankings. Similarly, a website that is in position 8 may make some changes and optimise their site more; causing them to move up to position 1 and top the rankings, changing everyone else’s ranking position also.

Due to the dynamic nature of search engine rankings, SEO must be considered an ongoing task to ensure that your ranking position is maintained and has a chance to climb higher. If SEO is stopped, ranking position will drop, resulting in your competitors receiving the traffic that you once were.

Find out more about SEO or Contact Us.

Birmingham St Mary’s Hospice Charity Support

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Charity Event for St Marys HospiceBirmingham St Marys HospiceOn Saturday 10th November 2012 Chameleon along offered Birmingham St Mary’s Hospice Charity Support by sponsoring a Horse Race at the Charity Event that was put on by Alexander Daniels and Unison CCTV.

Giving our support to help support St Mary’s to provide the best care in Birmingham and Sandwell.

The event raised over £1500 which was fantastic for one night of enterainment.

Google Rankings Dropped

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Google Rankings Dropped

Google is one of the most powerful companies that we are aware of. They can make or break a business overnight. This is why your company should take them seriously and ensure that SEO (Search Engine Optimisation) is taken seriously.
It is important for every business to have an online presence in the technological age we are living in. This creates trust between the brand and the user, and also acts as another platform from which to market and sell your goods and/or services. But what good is it to have a website that nobody can find? This is why Google rankings are important.

As Google is the most popular search engine of choice for the majority of Internet users, it is important that you get to and remain on the first page of results for your given keywords to help ensure that people will be vising your website.

A lot of companies are already aware of the need for SEO, and partake in it by employing an SEO company to do the work, or attempting it themselves. SEO is not an exact science, especially due to the fact that Google keeps making changes to improve its service for users, therefore Google rankings are prone to fluctuation.

However, if your Google ranking has dropped significantly over a short period of time, this could be an indication of negative SEO practices which may cause problems for your online presence. One of the most common counter-productive SEO practices is the building of unnatural backlinks. Websites need links to other trustworthy sites to add power and ensure search engines that they are reliable; these links take time to build up. To cut corners and save time, some SEO companies purchase large amounts of unreliable backlinks in bulk orders. Whilst this was an acceptable form of SEO in the past, it is now not-acceptable in the eyes of Google after their Penguin and Panda updates which were done to improve the quality of their search results. As a result, unnatural backlink creation is heavily penalised by Google, resulting in your website dropping out of the search engine results.

Some companies believe that once they have gained positions in search engine results that SEO is no longer needed; this is not the case. SEO is an on-going process; just because you are top one day does not mean you will be forever. It would be devastating to put a lot of time and effort into SEO, only then to stop once you reach the top, and then see your Google rankings dropped.

Significant drops in Google rankings can be avoided by ensuring that your SEO company only uses white hat methods and you continue to practice SEO continuously. If you have been penalised by Google for use of black hat methods, look for a SEO company that can rectify the mistakes and get your Internet marketing campaign back online.

Get SEO Advice from Chameleon, simply contact us.

Panda Update 5th November 2012

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Google Panda Update November 5th

Google announced this Panda update and have said it will effect only 0.4% of search queries.

Google Algorithm Update Panda Penguin 2013

SEO Consultancy

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SEO Consultancy

An SEO consultancy’s main role is to assess the current state of your website in terms of how optimised it is to appear in search engine results pages. There are a number of elements of a website that can be manipulated to improve user experience and the ease at which search engine spiders can crawl your site for it to be indexed. SEO consultants will review these practises in terms of if and how they are applied to your website, analyse them, and suggest ways to further improve.

SEO consultancies can have varied roles from start to finish. They can simply be asked to analyse SEO on your site and suggest improvements, give general SEO advice, or analyse and improve SEO on your site directly – the full SEO service.

One of the most important factors to consider when choosing an SEO consultancy to work with is reliability and reputation. Ultimately, your online success will rest upon the changes and decisions they make regarding the optimisation of your website. There are both ethical and unethical methods of SEO; ensure that the company that you work with use only ethical white hat methods; otherwise your website could be removed from Google completely.