Berocca Chameleon dancing to Panjabi MC
You have to love what Berocca have achieved here making the Chameleon dance to Panjabi MC
You have to love what Berocca have achieved here making the Chameleon dance to Panjabi MC
We have been nominated for another Award at the CSS Design Awards for the latest site we have delivered.
Alpha Drive Supercar Hire needed a website that delivered an impact.
http://www.cssdesignawards.com/sites/alphadrive-super-car-hire/30335/
Times they are a changing, constantly so in the world of technology. This is reflected in the closure of the last surviving human ran catalogue of the web. Running for nearly 2 decades, the closure of DMOZ the open content directory of the World Wide Web, undoubtedly hails the end of an era. DMOZ, an acronym of Directory Mozilla, was rolled out just under 19 years ago as a rival to the then dominant Yahoo! Directory. Yahoo! Directory began winding down back in October 2002 when it changed to crawler-based listings to provide its main results as opposed to continue being human edited. It officially closed in December 2014.
DMOZ is owned by AOL but was put together and maintained by a community of roughly 100,000 volunteer editors. It was historically known as the Open Directory Project (ODP) and was born in June 1998. The people-reviewed web directory was multi lingual and categorized by language and subject matter. Each site was manually checked over by one of the editors regarding its suitability to be listed in one of the millions of categories. Understandably, the volume of work involved in manually maintaining this directory became a cumbersome and impossible task.
Unfortunately, the writing has been on the wall for the demise of DMOZ for some time now. It has declined in use for the searchers and marketers for a long period of time and was classed as a forgotten, unnecessary resource and was often described as archaic. The actual closure occurred 3 days later than initially announced, however, the DMOZ site does continue to operate, albeit it’s just a home page informing of its closure. There is also a link available to a copy of the final version of DMOZ before its actual closure.
As of now, going forward, machine-powered searches are the only search option available to us.
When DMOZ started life it was actually on the domain http://directory.mozilla.org/ and looked like this in 1999:-
Then in 2000 it moved across to the main domain it lived on for 19 years. http://www.dmoz.org
In 2006 the change visually with the addition of “In Partnership with AOL Search” was added to the header:-
In 2015 DMOZ looked like:-
Then the revamp of the look took place for DMOZ in 2016:-
Our Google Algorithm Research has detected that on the 7th February there was a strange shift in the rankings of what were powerful websites and weak websites have taken over. By weak we mean spammy potential black hat SEO sites.
The SEO news states that a Google algorithm update took place which was potentially targeting spammy links which means that we think Google have made an update and this has gone wrong or the SEO tools like Majestic SEO have got things wrong, very wrong.
We have detected also a major keyword in a highly competitive sector ranking number 1 for over 3 years dropped:-
The recovery was odd and we did nothing to fix this.
It is clear from this graph for a different website with a very strong profile we are working on which is a newer client that the same pattern took place.
During this time we found websites that we class as poor low-quality ranking for positions that in our view they should not be.
Looking at Algoroo it shows fluctuations in February which might have caused this based on the information in the SEO world on the 7th February 2017.
We will continue to try and understand what has caused this.
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