Google’s last official Panda refresh Panda 4.1 which was on September 25th in 2014. When Google roll out an algorithm update it is a new chance for some website and a problem for others with new penalties.

Chameleon rank number one in Google for “Google Penalty Advice” and we see a lot of the problems that arise from an update like Panda.

Google Panda is a technical refresh and not an update, which mean Google have tweaked the way Panda works so all the historical information about the Panda is very important.

The Panda algorithm update is designed by Google to push lower quality or thin content sites lower in the search results and as a result promoting quality sites higher within the search. So this means your website needs to be of a good high quality content and unique. This is a great update as this stops the lazy people being able to cheat the system and all the hard working people are going to gain from this.

Google Algorithm Updates (Panda)

• Panda 1.0, February. 24, 2011
• Panda 2.0, April 11, 2011
• Panda 2.0 Update, May 10, 2011
• Panda 2.0 Update, June 16, 2011
• Panda 2.0 Update, July 23, 2011
• Panda 2.0 Update, August. 12, 2011
• Panda 2.0 Update, September. 28, 2011
• Panda 3.0, November. 18, 2011
• Panda 3.0 Update, January. 18, 2012
• Panda 3.0 Update, February. 27, 2012
• Panda 3.0 Update, March 23, 2012
• Panda 3.0 Update, April 19, 2012
• Penguin, April 24, 2012
• Panda 3.0 Update, April 27, 2012
• Panda 3.0 Update, June 9, 2012
• Panda 3.0 Update, June 25, 2012
• Link Warnings, July 19, 2012
• Panda 3.0 Update, July 24, 2012
• Panda 3.0 Update, August. 20, 2012
• Panda 3.0 Update, September. 18, 2012
• Panda 3.0 Update, September. 27, 2012
• Panda 3.0 Update, October. 19, 2011
• Panda 3.0 Update, November. 5, 2012
• Panda 3.0 Update, November. 21, 2012
• Panda 3.0 Update, December. 21, 2012
• Panda 3.0 Update, January. 22, 2013
• Panda 3.0 Update, March 14, 2013
• Penguin 2.0, May 22, 2013 (Google confirmed & announced)
• Panda Recovery July 18, 2013 (Google confirmed & announced)
• Hummingbird, August 20, 2013 (Google confirmed & announced)
• Penguin 2.1, October 4, 2013
• Payday Loan 2.0 — May 16, 2014
• Panda 4.0 , May 19, 2014 (Google confirmed & announced)
• Payday Loan 3.0,  June 12, 2014
• Pigeon, July 24, 2014 (Local SEO Improvements)
• Panda 4.1, September. 23, 2014 (Google confirmed & announced)
• Penguin 3.0, October 17, 2014 (Google confirmed & announced)
• Pirate 2.0, October 21, 2014 (Update to combat software and digital media piracy)
• Pigeon Expands (UK, Canada, Australia), December 22, 2014
• Speculated Update, February 4, 2015 (Google did not officially confirm an update)
• Mobile Update “Mobilegeddon”, April 22, 2015
• Google Quality Update, May 3, 2015
• Panda 4.2, July 17, 2015 (Google confirmed & announced)

Google are always working on the Algorithm and different areas of Google are working on different aspects of Google Search. The updates above show that your website need to be kept up-to-date with the latest Google Algorithm changes in order to achieve success.

If your website has done everything right and then suddenly you see local enquirers drop, this might be due to the local changes when Pigeon was rolled out. Google Pigeon was an algorithm update that has been developed to provide search results for localised search terms to be more accurate and useful so if your website doesn’t have the required information available for Google to find to help the search engine identify the location that your business is in then you will drop.

Our Advice to continued success with all the changes is to ensure you have an SEO company working with you. This way your website is being checked and tweaked to make sure that it is delivering the correct information and grows within the Google Search Engine.