Your AdWords Monthly Performance Report

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Using an official Google Partner like Chameleon Web Services has many benefits.

For example we have regular meetings with Google to discuss clients accounts and they are always at hand keeping us upto date with new changes that can make a huge difference to a clients spend on adwords.

We also get special monitoring by Google to ensure we are delivering a quality service and reports showing how things are going.

Google Partner Adwords Performance Report

This example client report is provided to Google Partners and allows us to see quickly see how clients accounts are running month by month.

Is shows us quickly Impressions, Clicks, Conversions, Total cost, Cost-per-click, Cost-per-conversion, Quality score, Clickthrough rate and Conversion rate.

At the bottom their is the details:-

Please note: 15 top-spending accounts that are managed by you are included. Accounts may also be excluded if they have an assigned Account Manager or if they are ‘API only’ access accounts. Also, the figures in the report may vary slightly from your AdWords account due to small differences in the date and method of compilation, and may not include certain AdWords products, such as Product Listing Ads and display video campaigns. For the latest information, please access your AdWords account. Conversion statistics may not match total conversions or cost per conversion you see in your account due to conversions being attributed to a click up to 30 days after the click occurs. Cost per conversion in this report equals cost divided by conversions.

A very important factor we look at is our Agency status and this is Google’s way to show clients that the company is achieving standards required. To achieve partner status you need to pass many exams including AdWords Fundamentals, Search Advertising, Display Advertising, Video Advertising, Shopping Advertising and Analytics. Then you have to follow best practices over a 90 day period being monitored. You also need to have enough clients on your books that Google can see you are able to cope with large spends. Google measures the spend activity in the company’s MCC account over a 90 day period and there is a minimum requirement of 10k USD (£6,345) or equivalent meaning small companies need to have experience before they can become a partner with an existing client base already. The account also has to be active for over 90 days.

Google Partner Badged Agency

AdWords Fundamentals

This exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.

Exam Details:
120 minutes
100 questions
80% passing score
Validity period of 12 months

Search Advertising

This exam covers advanced concepts, including best practices for creating, managing and optimizing Search campaigns.

Exam Details:
120 minutes
98 questions
80% passing score
Validity period of 12 months

Display Advertising

This exam covers advanced concepts, including best practices for creating, managing and optimizing Display campaigns.

Exam Details:
120 minutes
87 questions
80% passing score
Validity period of 12 months

Video Advertising

This exam covers basic and advanced concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.

Exam Details:
90 minutes
74 questions
80% passing score
Validity period of 12 months

Shopping Advertising

This exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.

Exam Details:
90 minutes
63 questions
80% passing score
Validity period of 12 months

Analytics

The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. This includes topics such as 1) planning and principles, 2) implementation and data collection, 3) configuration and administration, 4) conversion and attribution, 5) reports, metrics, and dimensions.

Exam Details:
90 minutes
70 questions
80% passing score
Validity period of 18 months

You can check out Chameleon Web Services on Google’s Partner programme website: https://www.google.co.uk/partners/?hl=en-GB#a_profile;idtf=8013468141;

You can also read more about how we became a Google Partner here: http://www.chameleonwebservices.co.uk/google-partner/

Has Your Magento been hacked

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If you login into your Magento Admin area and find a blank page you have more than likely been hacked, you will have seen hopefully the emails from Magento explaining “Urgent: Immediately install Magento critical security patches” and probably ignored or not understood what they meant.

Fatal error: Class ‘Magpleasure_Filesystem_Helper_Data’ not found

Around the 16th April 2015 Magento sent out a message to all Magento Webmaster:-

Critical Reminder: Download and install Magento security patches. Download now.
Download and implement 2 important security patches (SUPEE-5344 and SUPEE-1533) from the Magento Community Edition download page (https://www.magentocommerce.com/products/downloads/magento/). If you have not done so already, download and install 2 previously-released patches that prevent an attacker from remotely executing code on Magento software. These issues affect all versions of Magento Community Edition. A press release from Check Point Software Technologies in the coming days will make one of these issues widely known, possibly alerting hackers who may try to exploit it. Ensure the patches are in place as a preventative measure before the issue is publicized.

Then 19th April 2015 another reminder:-

Second Reminder: Download and install Magento critical security patches now.
If you have not done so already, download and install 2 previously-released security patches (SUPEE-5344 and SUPEE-1533) from the Magento Community Edition download page (https://www.magentocommerce.com/products/downloads/magento/). These security issues affect all versions of Magento Community Edition and enable an attacker to remotely execute code on Magento software. A press release from Check Point Software Technologies tomorrow will make one of these issues widely known, possibly alerting hackers who may try to exploit it. Ensure the patches are in place as a preventative measure before the issue is publicized.

And then on 23rd April 2015 the third and final warning:-

Urgent: Immediately install Magento critical security patches
It is critical for you to download and install 2 previously-released security patches (SUPEE-5344 and SUPEE-1533) from the Magento Community Edition download page (https://www.magentocommerce.com/products/downloads/magento/). Please do this immediately, as Check Point Software Technologies has published a technical description of how they discovered the issue, which we feel might serve as a tutorial for implementing an attack against your website.

Magento Blank Screen In Admin Area

Your admin area once logged in is blank, DO NOT Panic. Firstly find out why!

To start the process of fault finding first enable errors to be displayed as this will provide you with the details required to fix the problem.

To do this you need to use FTP and edit the index.php file in the root directory.

Change:-

<?php

/**

* Magento

To be:-

<?php

ini_set('display_errors', 1);

/**

* Magento

Now go back to the Magento Admin area and see if you get a new line of text and this will identify the problem.

If you see this “Fatal error: Class ‘Magpleasure_Filesystem_Helper_Data’ not found in /home/site/public_html/app/Mage.php on line 546” the chances are you have been hacked and this is a result of not updating the latest Magento security updates.

If you FTP to the location:- “/app/code/community/Magpleasure/” you will find the area that has been attacked.

Remove all files in the location “app/code/community/Magpleasure/Filesystem/”

Now clear your cache by deleting everything in the “/var/cache” folder

Try and login now and this should be working for you and now you have to check and clean up the potential ways in. Firstly look for new “Admin Users”

To do this go to “System” then “Permissions” and “Users”.

Look for users like “invk”, “system_backup” and look at the email addresses. You can make the accounts “Inactive” if you are not sure what they are.

Now patch your Magento website with SUPEE-5344!.

https://www.magentocommerce.com/products/downloads/magento/

ver 1.9.1.1 – Added May 1, 2015 (Includes patch for the SUPEE-5344 issue)

David Cameron’s Downing Street Speech – Election 2015 Results – BBC News

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David Cameron's Downing Street Speech - Election 2015 Results - BBC News

BBC News website: http://www.bbc.co.uk/news David Cameron has promised to lead a government for “one nation” and make “Great Britain greater” as he returned to Downing Street as prime minister.

Are you on Google?

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Advice From Google – Do you need an SEO Company?

SEO PDF
Check out our Search Engine Optimization Starter Guide | If you’re in a hurry, here’s the one-page version.

READ More here:- http://www.chameleonwebservices.co.uk/are-you-on-google-advice-from-google/

David Cameron: ‘Real Opportunities’ After General Election

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David Cameron: 'Real Opportunities' After General Election

Conservative leader David Cameron makes his victory speech outside 10 Downing Street.