Ben Wood, Global President, iProspect, discusses the relationship between search marketing and content marketing at Adweek Europe 2015.
This is a subject that we get asked and then have to answer so we are looking to answer this online.
A no follow link which is added to your website using rel="nofollow" to a hyperlink will indicate to Google that the destination of that hyperlink should not be given power from the original website.
This is basically the same as the nofollow but adds to Google the fact that this is actually your profile for example on Twitter.
Used by adding rel="me nofollow".
It is important to understand where you can use the nofollow to keep your website safe and trusted by Google. In the video below Matt Cutts explains it clearly.
Claudine Collins, Managing Director UK, Mediacom, discusses creativity and technology at Adweek Europe 2015.
Dan Clays, Managing Director, OMD UK, discusses the future of media buying at Adweek Europe 2015.
Nick Cohen, VP Content, Strategy, Brand Partnerships at Little Dot Studios, discusses the YouTube opportunity at Adweek Europe 2015.
