Google Webmaster Help – Which is more important, content or links
If you want to understand which is more important, your content or links then the best person to learn from is Matt Cutts. Matt is Head of Google’s Webspam Team and in this video he explains why you good content is important on your website.
Which is more important: content or links?
If you listen to what Matt has said here you can help to optimise your website yourself.
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