Getting in touch with your audience is a huge way to a success for a brand.
We love what Coke did her to help advertise the Launch of the 007 film “Skyfall”.

They setup a Coke machine at a train station in London and random people at the station who wanted to by a coke got a suprise.

They were offered a chance to win tickets for the screening of Skyfall film if they could be bond for 70 seconds.