Referring domains and backlinks are an important part of the SEO process and providing that they are organic, give your website the endorsements needed to climb the SERP. However, some people are not sure of the difference between these two concepts, and what the ratio between referring domains and backlinks should be to ensure SEO success; below is a brief explanation of this.

Backlinks refer to the links which are pointing to your site from an individual page on a website e.g. chameleonwebservices.co.uk/seo, chameleonwebservices.co.uk/web-design. The referring domain is the domain name of the site from which the links are coming, so in the example above the referring domain is chameleonwebservices.co.uk.

This means that you can have many backlinks on one referring domain; but is it good to have lots of links or will the have a negative effect upon SEO? The short answer is…it depends. Unfortunately this is an unanswerable question as there is no set ratio between backlinks and referring domains, it is achieved through trial and error.

To give yourself the best chance of climbing SERP, ensure that you have a variety of links which are organically sourced and relevant to your site content. If you need any extra help and advice, call Chameleon today on 0121 314 5504.